Kendall Jenner, Ari Emmanuel Scoop Up Artworks at Energetic Frieze Los Angeles

Just hours into the VIP preview day of Frieze Los Angeles at Paramount Studios on Thursday, model Kendall Jenner and WME executive Ari Emanuel had purchased artworks. Jenner picked up a piece by James Turrell at a both shared by Pace Gallery and Kayne Griffin Corcoran. Emanuel, whose company owns a portion of Frieze, bought a large painting by Jordan Casteel at Casey Kaplan gallery’s booth. At 1:30 p.m., Alex Israel, the quintessential Los Angeles artist who features the city in many of his artworks, could be found, standing just inside the entrance to the fair wearing a sweatshirt that said “California” on it, making him an unintentional mascot.

Like many annual events, an art fair’s sophomore edition is when it needs to prove itself. Frieze got lucky. Last year, when it had the novelty factor, there was torrential rain on VIP day. This year, there wasn’t a cloud in the sky, temperatures hovered around 70 degrees, and collectors came out in droves.

There were Cindy and Howard Rachofsky from Dallas, the Rubells from Miami, the Horts, the Eisenbergs and Sascha Bauer from New York (and Maja Hoffman, from New York and Switzerland). And there were plenty of locals, including, Beth Rudin de Woody, who has a residence in Los Angeles as well as New York and Palm Beach.

Pace Gallery and Kayne Griffin Corcoran’s presentation at the fair featured works by James Turrell that were bought by the likes of Kendall Jenner.